In June 2023, Willie Norris partnered with Away, the original go-to travel authority renowned for its thoughtfully designed luggage and accessories, on an exclusive collaboration in celebration of Pride Month.
The partnership included a limited capsule of Away’s iconic Bigger Carry-On suitcases reworked by Willie Norris with phrases ranging from “MY BAGGAGE” that succinctly and playfully encapsulates queer experience, to "HMU" and "5-7 looks," which both nod to the omnipresence of Away luggage on photoshoots by hair and makeup artists as well as stylists.
The partnership was created with the intention to directly uplift and engage Willie’s hyper-localized community, as a Brooklyn-based creator. Away produced a limited number of suitcases with Willie’s signature statements that were gifted to Willie’s allies within her own community, equipping them with Away luggage for seamless travels during Pride and beyond.
When speaking on the collaboration, Willie said, “It has been incredible to partner with Away and bring my unique perspective to the travel space. Everything was very intentional and thoughtful from the designs and colors to where, how and why we brought the partnership to life. This collection is taking playful, personal ownership of feeling hyper visible in mass transit situations, a perspective I have yet to see across the industry.”
The WILLIENORRISREWORKSHOP X AWAY collaboration was the lead feature in a Vogue Business article entitled "How fashion is showing up for a pivotal Pride Month," by Madeline Schulz, published on June 12, 2023.